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Hassenfeld brothers emigrated to the US from Poland
Henry, Hilal, and Herman Hassenfeld brothers who had emigrated to the US from Poland found an enterprise in Providence, Rhode Island -
Hat liners and pencil-box covers
They produced hat liners and pencil-box covers -
Hassenfeld Brothers Inc.
The company was incorporated under the name Hassenfeld Brothers Inc. -
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Nurses and doctors toys
During the Great Depression, they produced textile ventures and the first toys of nurses and doctors. -
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Pencils
Manufacturing pencils. -
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Pencils and toys
During the WWII time, they produced pencils and toys -
MR. POTATO HEAD
Mr. Potato Head. First toy to be advertised on television. -
Disney characters
Disney characters. They became the largest private toy company in the US. -
G.I. Joe
G.I. Joe, a US Marine Corps called “The Lieutenant”. ($40 million sales in 2 years). -
Hasbro Industries
The company changed its name to Hasbro Industries -
Burt Claster Enterprises TV
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Day care business
Day care business (failed) -
cookware business
Galloping Gourmet cookware business (failed) -
Called junkie kits
Two toys were called junior junkie kits (failed) -
Poor cash flow
poor cash flow in the company. -
Rising of plastic prices
Rising plastic prices -
Peanuts cartoon characters
Hasbro acquired Peanuts cartoon characters licensing rights (failed) -
Suspended dividend payments
They were forced to suspend dividend payments. -
Merrill Hassenfeld died
The CEO and founder Merrill Hassenfeld died at age 61. -
Mr. Potato Head again
Hasbro focused on simpler toys like Mr. Potato Head. -
Out of the electronic toy business
Hasbro decided to stay out of the electronic toy business that boomed. -
G.I Joe again
G.I Joe was reintroduced because military toys became popular again. -
Transformer toys
Hasbro introduced its highly successful Transformers line—toy vehicles and guns that could be reconfigured into toy robots.