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The Beginning
The company of Coca - Cola was established at around 1886. However, to fulfill the growing demands and need to make the beverage portable, the first bottle under contract was created in 1889 in Chattanooga, TN. (The entrepreneurs who developed the worldwide bottling system included Benjamin Thomas, Joseph Whitehead and John Lupton.) This bottle consisted of a metal stopper and was considered a straight - sided Hutchinson bottle. http://www.worldofcoca-cola.com/about-us/coca-cola-history/ -
In Effort to stand out
In 1906, the company introduced a new bottle in effort to make it visibly different from their competitors. The new bottle was amber colored, straight sided and diamond shaped logo with a colored trademark was added to make it stand out from other competing products. Unfortunately, these distinct labels would peeled off because bottles were mostly served from ice cold water barrels.
**Exact date and month not known
http://www.coca-colacompany.com/stories/the-story-of-the-coca-cola-bottle -
Coca-cola contour bottles
To make it distinctly different from the imitating competitors, Root Glass company launched,patented the contour bottle prototype in 1915. However, this prototype never made it to production. The broad mid-section design made them unstable on conveyor belt. Designer Earl R.Dean overcame this issue by decreasing the middle diameter, resulting in today's famous contour bottles.Exact date unknown.
http://www.thedieline.com/blog/2009/11/17/the-evolution-of-the-coca-cola-contour-bottle.html -
Now with White Labels!
In 1957, Coca Cola/Coke decided to add a white label (applied color labeling) to their narrower contour bottles .The traditional embossed trademark was eliminated in this prototype. *Exact date and month not known
http://www.coca-colacompany.com/stories/the-story-of-the-coca-cola-bottle -
The Aluminum Can
The Coca - Coca 12 oz. aluminum can was introduced around 1960. To avoid the possible confusion among the loyal Coca-cola consumers, the can had an image of the Coke bottle which was already in market. The image was placed right in the front so customers know that this is the same drink as the ones in the original bottles. Quick cooling of these cans compared to thick glass bottles, was considered an advantage!
http://www.worldofcoca-cola.com/about-us/coca-cola-history/ -
PET Bottles
The journey of the Coca Cola bottles took a turn with the newly introduced the 20 oz. PET contour bottles. This new light weight and durable innovation helped distinguish it from other companies, in similar way to the ones in the past. The need of recollection and reuse of empty bottles almost came to an end with these new plastic bottles. *Exact date and month not known
http://www.coca-colacompany.com/stories/the-story-of-the-coca-cola-bottle -
New Looks
For the select markets, the Coca Cola company refreshed its looks in 2008 with the aluminum contour bottles. This bottle was designed by Turner Duckworth and won Design Grand pix award. *Exact date and month not known
http://www.coca-colacompany.com/chronology -
"Plant" bottles
In 2009, Coca Cola creates what they call the "Plant" bottle. it's complexly recyclable and is claimed to be made up of 30% renewable plant-based material. *Exact date and month not known
http://www.coca-colacompany.com/chronology
