-
The Pop Up Toaster is manufactured
Although the first electric toaster was designed and created in 1909, it wasn't until a decade later when Charles Strite invented the official, user-friendly toaster, fashioned for restaurant use. In late 1921 he acquired his patent for the slice toaster and soon established the Waters-Genter Company to manufacture his product. -
The Toastmaster is Invented
The Waters-Genter Company run by Charles Strite announced the release of the refined automatic pop up slice toaster named the Toastmaster, a brand still popular to this day. -
Pre-Sliced bread is invented
The Continental Baking Company began selling and producing sliced 'Wonder Bread' as opposed to solid loaves. The popularity of Charles Strite's toaster grew and as the demand for sliced bread heightened the toaster sales sky-rocketed. -
Toasters become affordable and popular
During its initial release, the toaster was considered a luxury, with some costing as much as $25 (equivalent to $393 in 2010). However, thirty years later toaster prices plummeted and the toaster became a common household feature. The design was also altered to create a more compacted version of the original toaster, which helped to 'free up' counter space. -
Toasters can be customized
Not unlike other kitchen appliances, toasters were available in wood-grain or painted finishes along with a wide range of creative colours. While nowadays you might choose a black or white coloured toaster to accompany your kitchen's décor, 'goldenrod yellow' and 'avocado green' were increasingly popular colours back in the 1970's. -
Toasters now have wider slots
Due to public demand, companies edit the toaster design and widen the slots in order to accept bagels and thicker sliced bread. Heat-resistant plastic was also incorporated to make toasters more economical and cheaper construction methods meant more families could afford even the wider slotted toasters. -
Today's toasters
Nowadays, the toaster price has dropped low enough that even someone on the tightest of budgets could afford one. Whether you want a 4-slice toaster or a retro styled one, it's up to you. With an endless spectrum of colours to choose from and the latest toaster technology, toasting bread is now a simple task that people perform everyday.
