The Modern Day Zipper By Jsosa1117 1851 Elias Howe received a patent for an "automatic, continuous clothing closure" 1893 Whitcomb Judson created the "clasp locker", designed to fasten shoes. 1917 Gideon Sundback received the patent for the "separable fastener". It was the modern day zipper 1923 The B.F. Goodrich company came up with the name "zipper" for the invention 1925 The invention was originally trademarked for overshoes and any of the fasteners that were created under the company's name 1930 The fashion industry finally began to campaign clothing that included zippers. 1937 The zipper became more popular than buttons on men's bottoms with French fashion designers