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Beauty ideal: fat/plump body shape (1400 - 1700)
Between 1400 and 1700, a fat body shape was considered sexually appealing and fashionable. The ideal woman was portrayed as plump, big breasted and maternal. This standard of feminine aesthetics was associated with socio-economic conditions - a plump figure was a sign of wealth, health and youth. -
Macy's department store opened in the US
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Women's magazines became popular
By the 1880s magazines for women were popular and sometimes wholly dependent on advertising for profitability. -
Selfridges opened in London
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Beauty ideal: slender flapper (1920s)
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Beauty ideal: fuller figure with an emphasis on leginess and business (1930s)
This body shape ideal was exemplified by such film icons as Betty Grable and Mae West. -
Beauty ideal: curvaceous (1940s and 1950s)
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Beauty ideal: playboy centrefold (1950s)
Marilyn Monroe was in the first edition which sold over 50,000 copies. The playboy centrefold was a cultural phenomena during the 1950s -
Beauty ideal: slender body shapes (mid 1960s)
Skinny fashion models, such as Twiggy, replaced shapely film stars as the dominant cultural icons. -
1975 Sex Discrimination Act
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A summit meeting held at 10 Downing Street regarding self starvation
A summit meeting held at 10 Downing Street in June 2000 confirmed both general concern about self-starvation and the need for more research into the role of the media.
