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The History of South African Media

  • Amateur broadcasts

    Amateur broadcasts
    Began after World War 1. Programmes offered were popular and reportedly heard well. Listeners had to build their own receivers in order to hear programmes.
  • Period: to

    The establishment of radio in South Africa

    Radio began with a few enthusiastic amateur radio hams, followed by several experimental broadcasts and only later by regular programming on a more organised basis.
  • Experimental broadcasts

    Experimental broadcasts
    An American electrical engineering company, Western Electric, provided the transmitting and receiver equipment as they viewed the experimental broadcast as a business opportunity to promote their receivers.
  • The first regular broadcasts

    The first regular broadcasts
    Government called for applications for licences to provide regular and sustained radio broadcasts.
  • The African Broadcasting Company

    The African Broadcasting Company
    Isidore William Schlesinger took over broadcasting operations of three fledging radio stations with the consent of the government and created the ABC.
  • Broadcasts in Afrikaans

    Broadcasts in Afrikaans
    The majority of Afrikaners lived in rural areas and medium-wave signals did not reach these areas of the country satisfactorily. The re-enactment of the Great Trek in 1938 stimulated the development of Afrikaans broadcasting.
  • Period: to

    The South African Broadcasting Corporation

  • Formation of the SABC

    Formation of the SABC
  • The Schoch Commission

    The Schoch Commission
    By 1946 the SABC was beginning to experience financial difficulties. They considered a move to commercialisation and sell advertising time on air. The Schoch Commission was appointed to investigate broadcasting issues.
  • Period: to

    Post World War 2 expansion

  • Introduction of news services

    Introduction of news services
    The SABC reached an agreement with the South African Press Association in 1936 to provide four news bulletins a day.
    SABC created an internal news department in 1950.
    The first SABC-produced news bulletin was air on 17 July 1950.
  • Programming for black listeners

    Programming for black listeners
    In 1949, a half-hour programme was transmitted daily in isiZulu, isiXhosa and seSotho.
    In August 1952, a diffusion service was installed in Orlando. Loudspeakers were hired out subscribers and installed in their homes.
    This service peeked in 1956
  • Introduction of FM

    Introduction of FM
    FM transmissions would provide for improved radio reception over a distance of about 60 km.
  • Period: to

    A period of transformation

  • African language service

    African language service
    The first service in seSotho and isiZulu was broadcast in Johannesburg on 1 January 1962.
    Services were presented in North Sotho and seTswana on 1 July 1962.
    isiZulu transmissions were introduced in Natal on 1 February 1963.
    isiXhosa began broadcasting from Grahamstown on 1 June 1963
  • Station automation

    Station automation
    In 1969, three regional stations we fully automated. The sequence was regulated by means of inaudible pulses on the recording tape.
  • Period: to

    A period of challenge

  • Introduction of television

    Introduction of television
    Government announced on the 27 April 1971 that SABC was to provide a television service.
    The first test broadcast began on 5 May 1975 and regular service was introduced on 5 January 1976.
    Advertising began in January 1978.
  • The coming of independent radio

    The coming of independent radio
  • The Steyn Commission

    The Steyn Commission
  • Period: to

    The rationalisation of broadcasting

  • The introduction of a subscription service

    The introduction of a subscription service
    Arrival of M-Net.
  • The Viljoen commission

    The Viljoen commission
  • The beginnings of community radio

    The beginnings of community radio
    Festival FM
  • Period: to

    A period of restructuring

  • The establishment of a regulatory authority for broadcasting

    The establishment of a regulatory authority for broadcasting
  • The Triple Inquiry Report

    The Triple Inquiry Report
  • The role of black empowerment in broadcasting

  • Restructuring of the SABC

  • The three tier system

    The three tier system
  • Period: to

    The ambiguities of post-apartheid broadcasting

  • The role of the SABC as the public broadcaster

  • Changes to broadcasting regulation