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1950's.
The 1950s was the birth of Rock 'n' Roll. The first ever scoptione was also made in France and artists such as Serge Gainsbourg used the scopitone. It was a type of jukebox- it had a small screen on it playing live or animated videos that were synced to the music playing. More information on the Scopitone. -
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History of Music Videos
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1960's.
The 1960s was when the 'musical revoloution' occured- it was all about freedom. Popular artists at this time included The Beatles and The Supremes. The song, Strawberry Fields Forever by The Beatles, was very popular at this time. -
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1970's.
During the 70's the main genre's were Pop, Disco, Rock, Punk and R&B. Even though they had the technology, artists were not filmed for promotional purposes. Artists performed live on television show such as Top Of The Pops and Countdown. -
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1980's.
The 80's was a big, significant time for the music industry as MTV was launched in the USA which meant music videos had a larger effect. Video Killed The Radio Star was the first video shown on MTV in 1981. -
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1990's.
The 1990's were a very diverse decade in the music industry. Genres of music included R&B, teen pop and hip hop. -
Michael & Janet Jackson - Scream
Scream is still the most expensive music video made with the wooping cost of $7 million. -
00's.
Nowadays music videos are ten times popular than they were. Technology is now much easier to get hold of as it is cheap and has become mainstream. -
The Jhonny Cash Project.
This project allows anyone to produce and contribute to the music video by using the tools to draw their own version of the original screen grab they are given. It is allowing the audience to interact with the video rather which makes it web 2.0 as it not just letting the audience consume it. -
Professor Green - Late Night
Late Night
has a 360° camera allowing fans to interact, manipulate and direct the video as they desire. If you compare this video to David Bowie's Space Oddity you can see the huge difference of how technology throughout the years have changed.