-
Period: Jan 1, 1450 to
the history of advertising
-
Nov 1, 1472
First Print Advert
A goldsmith by the name of Johannes Gutenberg was credited for manufacturing the first moveable type printing technology. Gutenberg innovated his idea by installing some of his own inventions into existing technology. This magnificant innovation led to the first print advert in England in 1472, when a man called William Caxton added a print advert about the announcement of a new book being released to some church doors. -
Pears' Soap
Pears' Soap began innovating advertising by continuously thinking of new and fresh ideas to attract a wider audience. The company hired the very famous 1800's artist Sir John Everett Millais to paint the advert thus making the product soap a big success. -
First Celebrity Endorsement
Silent movie villain Fatty Arbuckle first introduced Celebrity endorsement, which is now used in almost every movie we watch, in 1905, for Murad -
World War One Properganda
We look back at some of these advertisements now and think of them as propaganda, or the thoughtful spreading of ideas in order to further a cause. Many of these ads use techniques of psychological manipulation which now seem to us crude and unfair, purposely setting out to frighten the target audience, or shame them into following instructions. -
1920's Radio and the Soap Opera
Frank Conrad founds KDKA the world’s first commercial radio station. Consumerism of nonessential products is encouraged via rampant advertising during the roaring ‘20s -
Infomercials
The birth of the infomercial. Infomercials were the first commercials to advertise any kind of contact details, such as phone numbers. The first infomercials were usually aired throughout the middle of the night in the USA. -
David Ogilvy
David Ogilvy was a famous advertising executive best known for advertising for companies such as Shell and Rolls-Royce. He built a massive advertising empire using these basic rules: creative brilliance, research, results for clients and professional discipline. It was because of these factors which made him the successful businessman he was. -
Mr.Clean
The birth of the longest running TV advertisement and jingle occurs with mr.clean, which is still used today. -
MTV 24/7 advertising
The network MTV launched advertising music artists 24/7; consumers tune in for advertising message instead of a by-product -
The Most Expensive Television Advert
The most expensive TV advert ever aired on television was Apple's Orwellian Macintosh ad, which was played during the famous event, The Super Bowl. It was a very memorable advert due to its content which incorperated science-fiction themes. The advertisment cost around 900,000 dollars for only 30 seconds! -
Social Networking
Social networking is a system which allows people with similar interests to communicate with eachother. The earliest example of social networking was a Bulletin Board Service. When this idea of social networking wanted to be innovated, the world wide web was an ideal place for sites to uploaded on so people were to be able to communicate with eachother from across the globe. One of the first examples of an internet social networking site is 'Geocities', which was created in 1994. -
Launching Mobile Advertising
The first mobile ad is launched. A finnish news company offers free news headlines via SMS, sponsored by advertising. -
The most expensive advertising campaign
The most expensive ad campaign was bought by Pepsi, the 90 second Britney Spears commercial costed $7.53 million -
Viral Marketing
Viral marketing is a technique used by companies where they release an advert and let the consumers/audience spread it. This new technique requires less work an raises a bigger awareness amongst the audience. A very notable viral marketing campaign throughout 2010 is the Old Spice campaign, which gained 6.7million views after 24 hours and an astonishing 23 million views after 36 hours!
