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Ford Foundation report, Higher Education for Business
-Sharply critical of American Business Education
-Catalysts for a more rigorous approach to research in marketing
-Ford-foundation supported entity " The Institute of basic mathematics for application to business" (Harvard & MIT's)
-Goal to raise teachers and students to improve their skills in business
- Attendees of this institute were: Frank Bass, Edgar Pessemier, Robert Buzzell, Ronald Frank & Philip Kotler -
Marketing Science Institute Founded
The MSI was founded in Philadelphia by Thomas McCabe.
MSI's objective was to bridge the gap between academia and practice.
They maintained rigor and relevance in research. -
Stanford "marketing measurement and analysis" conference
The first marketing science conference was held in the spring of 1979 at Stanford with David Montgomery and Dick Wittink, the conference was tittle.
Marketing Measurement and analysis, the conference drew 120 attemdeees with 11 of the 40 papers authored by practitioners,
The conference was a huge success in the quality of the work presented and in the buzz it created.
Host quickly lined up for follow ups and included tu Austin NYU, Wharton, USC and Chicago the conference was formally tittle. -
First issue in marketing was published
In 1982 the first article was published in the newspaper called NEWS , the title was : A decision oriented model for product Analysis and fore casting. -
Informs society for marketing science ISMS
Need to elevate from an Informs College to an Informs Society. Moving to society status gave 4 advantages:
1. Prestige 2. Stimulus 3. More opportunities and 4. A direct representation
