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The Crooners
In the early 1930s crooning became something of a rage, especially with women. Crooners like Bing Crosby, Rudy Vallée and Russ Columbo led the way and set a style that influenced other singers of the time. -
Rock n Roll
After World War II there was more of a distinction of the transitional phase between childhood and adulthood. From that emerged an interpretation of folk music that grew to become Rock n Roll. Artists such as Elvis Presley and The Beatles set a standard for pop music that still remains somewhat untouched. Elvis was on lots of talk shows which raised ratings. -
Post Beatles
Glam Rock, Soft Rock, and Punk rock became popular. The most popular/successful artist to derive from this musical Era is Elton John. -
Manufactured Artists
This is when "manufactured artists" came to become popular. Manufactured artists are people that were not capable and therefore chose not to write their own music. They did not put out music for the artistry of making it but to provide a pretty face to put out. They were thought to have a lack of actual talent and did not have long lasting careeers. Clothing lines usually had these kinds of artists where their clothing because people were akways looking at them. -
Lack of Legends
The 80s lacked memorable artists or music. The only artists seen as true pop stars were Wham and later George Michael. Not many companies used these artists for advertising because they were not influential enough. -
Boy Bands
The 90s were filled with boy band obsessions. They were the poster children for manufactured artists. Labels gathered young males with pretty faces to appeal to teenage girls and gave them catchy songs with decent vocal arrangements. These boy bands set a precedent for the future that manufactured artists with catchy songs were more profitable and therefore more valuable than authentic artists. Still to this day labels go by that precedent and make a lot of money from doing so. -
Girls Groups
Girls groups a lot like boys groups were primarily "manufactured artists". They had catchy songs and often seen as secular figures that young males fancied over, and young girls looked up to. Their boss girl power attitudes and signature 90s style caught the attention of young girls. Some popular girls groups were Destiny's Child, and The Spice Girls. For every event they have matching outfits from a clothing brand so that when they are asked who they are wearing that company's name gets on TV. -
Teen Pop
Artists such as Britney Spears and Christina Aguielera became imensely popular. This was none as teen/dance pop. Hits like "Oops I Did It Again" or "Beautiful" were and still are iconic pop hits. Often Pepsi used these kind of artists especially Britney Spears for commercials and promotion. -
R&B/ Hip Hop
The early 2000s was also the main time R&B & hip hop really become apart of Pop music. Rivlaries between legendary rappers such as Jay-z annd Nas or Tupac and Biggie occurred and really took over pop culture. There were also soulful vocalist and performers such as Aaliyah, Janet Jackson,Madonna, Ashanti,&Madonna.People broke out of their boy bands and girls groups to become soloists such as Beyonce, Justin Timberlake, and Michael Jackson. Aaliyah wore full Tommy Hilfiger outfits in some videos. -
Fun and Games
Music closer to 2010 started becoming more about beats then words.They may not be talking about much tbut things such as "lalala" and rhyming words will often be used to catch your attention and engrave itself into your brain. Examples of this is "Baby" by Justin Beiber or "Whip My Hair" by Willow Smith.The difference between the "Fun and Games" phase and "manufactured artists" is that although with manufactured artists they did not write thier music someone else did and it had more meaning. -
Present
R&B and folk are often blended now. Artists such as Ed Sheeran and Sam Smith make this successful. Also some artist from the early 2000s are stil popular such as Justin Timberlake and Beyonce. R&B and hip hop are still a huge part of pop music. However it is has developed a more suave or sentimental feel. Artists such as Drake, J Cole, and Kendrick Lamar have acheived such. However older rappers with harder sounds such as Jay-z have kept some of the original 90s flavor while still evolving.
