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1521
PRE-COLONIAL TRACES
▸ During this Period, the Alibata or Baybayin was discovered.
└What is Alibata?
▸ The ancient Filipinos used materials that existed in their environment to observe and record experiences and transactions.
▸ The town crier or "umalohokan" existed.
└The role of a town crier.
▸The idea of featuring two opposing sides of an issue became a function for today's media. -
THE PRINT INDUSTRY AND FILIPINO FREEDOM
▸ The ancient colonizers brought books, magazines and newspapers to the Philippines.
└Click to see image.
▸ The first Philippine newspaper was established in 1811. Its intended readers were the local Spaniards.
▸ La Soldiaridad was the most popular nationalistic newspaper.
▸ The country's media was under strict government control and censorship for 14 years. -
THE EUROPEAN FILM IMPORT
▸ Cinematographic film camera and projector invented by the Lumiere brothers came through with the efforts of Carlo Naquera.
▸ Naquera showed several Spanish-language films to selected audiences.
▸ Imported films from America were shown in the early theaters during the early 1900s.
▸ "Dalagang Bukid" was the very first Filipino-produced film by Jose Nepomuceno.
└Background of Dalagang Bukid. -
THE BROADCAST INDUSTRY
▸ Telegraph and telephone systems began its operations, and the whole archipelago enjoyed this system of information and communication exchange.
└Click to see image.
▸ The Philippine Broadcast System educated the Filipino public.
▸ The first television was established in 1946. -
LOCAL ONLINE MEDIA
▸ The Philippines officially connected to the world of the Internet.
▸ The first commercial Internet service provider was launched in 1986.
▸ Internet access before was being enjoyed through the existence of Internet cafes.
▸ Philippines was named as the "social media capital of the world" in 2011 and one of the top 10 countries that uses twitter the most.
