The Evolution of Instagram

  • Instagram Was Born

    Instagram Was Born
    Instagram launched on Oct. 6th,2010 by Kevin Systrom & Mike Krieger. About 25,000 users joined per day. The app was primarily used to post pictures by way of an iPhone.
  • The Increase in Members

    The Increase in Members
    Instagram is becoming popular among users, and hits 1 million active users. It seems people are enjoying the beautiful outdoors and luxury vacations being posted.
  • Welcome to Facebook!

    Welcome to Facebook!
    Facebook buys Instagram for 1 billion dollars. At this time Facebook and Instagram merges. Users can now login using their Facebook account.
  • Hello Android!

    Hello Android!
    Instagram launches on Android. This really made the app more interesting, because everyone can enjoy the app.
  • The Members Keep on Growing!

    The Members Keep on Growing!
    Thanks to Facebook and its merge with Instagram, the app was really a household name. Instagram grew to 100 million monthly active users.
  • It's All About Algorithmic

    It's All About Algorithmic
    Changes from chronological order to algorithmic, which caters to users likes and interests. That brought even more users to the app.
  • Stories

    Stories
    Instagram launches stories. This allows users to post short videos about 30 seconds long. The videos are only available for 24 hours, then it disappears.
  • Did You Say Mutiple?

    Did You Say Mutiple?
    Instagram launches carousel posts. Carousel posts give users the ability to post multiple photos, or videos in a single post.
  • Instagram TV?!

    Instagram TV?!
    The launch of Instagram TV really changed the game for content creation. IG TV give users the opportunity to create a 60 second video.
  • Instagram Today

    Instagram Today
    Instagram is in over 50 countries worldwide. There are 2 billion+ monthly active users. 51.8% are male, 48.2% are female. 31.7% are ages 25-34, 30.2% age range is 18-24 and 2.1% are the 65+ community.