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15,000 BCE
Pictographs and symbols in the Lascaux caves in southern France
Humans used to draw on stones inside caves, representing hunting situations with different animals, like deer and bison. -
Period: 15,000 BCE to 1460
Early Innovations in Visual Communication and Printing
In this period of time the first visual elements are produced -
3600 BCE
The Blau Monuments
Believed to be from modern Iraq, are considered to be the oldest artifact known to combine words and pictures. -
105
Invention of paper
Born in China, after the occurrence of the court advisor of the Chan dynasty, Cai Lun, who realized that the production of papyrus and scrolls was too laborious and expensive a method, so he decided to create a new system based on of hemp wood that ended up triumphing in the rest of the countries -
1045
Movable type typography
Invented by Bi Sheng a Chinese alchemist, allowing prism-shaped porcelain molds to place characters individually for printing. These were embossed with each character and symbol reversed. -
1276
Printing arrives in Europe
With a paper mill in Fabriano, Italy. It was a very important paper power, introducing great improvements in his manufacture, such as the use of mallets, the use of animal glue and the invention of the filigree. -
1450
Perfecting the system for printing type in books.
The German Johannes Gutenberg had the idea of perfecting the woodcut of the moment, focusing on the use of movable type. The goal was to reduce copying time and increase the print run. These molds, unlike those of Bi Shen, were made of metal. -
1460
First illustration in printed book.
Albrecht Pfister was the first person to do this. But how? Adding woodcut molds to printed books. -
1470
Roman type
Nicolas Jenson, considered one of history’s greatest typeface designers, sets a new standard for this typography -
Period: 1470 to
Revolutionary Changes to Typeface
In this period, typography takes the leading role, evolving with new designs -
1530
The first type foundry
Created by Claude Garamond, who developed and sold fonts to printers -
The first Caslon Old Style font
Created by British printer William Caslon. This typography was of great importance as it was used for the printing of the Declaration of Independence. -
Period: to
The Industrial Revolution
The Industrial Revolution begins and sets the stage for advances in graphic design production. -
Development of lithography
It was Aloys Senefelder who developed the first planographic stone printing method using a flat surface. This later led to modern offset printing. -
The first printing press made of all cast-iron parts
Created by Lord Stanhope, thanks to this amazing invention, the effort and manual work required by the presses was reduced by one tenth, as well as the quality, quantity and size of the paper. -
Sans - serif type
This font was developed by William Caslon IV. This appears for the first time in a printed book. -
Period: to
Arts And Crafts
Its maximum ideologue, the artist and writer William Morris, was founded in London, It arises as a rejection of the aesthetics of the industrial revolution, cold and depersonalized, which was invading Europe at the beginning of the 20th century -
Williams Morris
One of the main designers of this movement. His key role was to link art with industry for commercial use. He used patterns on fabrics and wallpapers. -
First Adverting agency
Founded by NW Ayer & Son, this advertising agency pioneered the use of fine arts in design. -
Halftone process
A technique of breaking up an image into a series of dots so as to reproduce the full tone range of a photgraph or tone art work -
Period: to
Art Nouveau
Movement begins and changes design, making its way into all types of commercial design and utilizing all types of arts. It is closely linked to industrial production, they were developed in two different aspects: architecture and graphic design. -
The kiss of the Austrian painter Gustav Klimt
Made by Alfons Maria Mucha, considered the father of this artistic trend, it focused on the search for beauty, associated with pleasure and sensuality, a distinctive feature of art nouveau. -
Futurism style of design
This movement dropping traditional features and concentrating on sharp, straight lines. -
"The Art & Craft of the Machine"
Written by Frank Lloyd Wright, it deals with the basic principles of modern industrial design, where the future designer creates prototypes for the production of machines. -
Cubism
The birth of this artistic movement coincides when Picasso finished "The young ladies of Avignon" in 1907. This was the first avant-garde that broke with perspective, it was characterized by representing nature through geometric figures, fragmenting lines and surfaces. -
The Early Modern style
Characterized by using photos instead of illustrations and minimalist geometric shapes. -
DADA
A European avant-garde art movement beginning in the early 20th century in Zurich, Switzerland -
Bauhaus
An official design school is opened for the first time in Germany, founded by Walter Gropius. -
Period: to
Art Deco
Developed in Paris, it was a popular design movement, which influenced the world decorative arts such as architecture, graphic design, visual arts such as fashion, painting, sculpture ... -
Graphic Design
The term graphic design is first used by W.A Dwinggins in an article for the Boston evenong transcript. -
Surrealism
Was born in Paris with the publication of André Breton's "Surrealist Manifesto". This movement believed in the existence of another reality and in free thought. He shaped an absurd, illogical world, where reason cannot dominate the subconscious. He took from Dadaism, the importance of chance and rebellion, but rejected its negative and destructive character. -
First exhibition Art Deco
First international Art Deco exhibition held in Paris. It was open to the public by more than 16 million people, becoming a key event for the denomination and international diffusion of the style. -
Times New Roman
Stanley Morrison creates Times New Roman typeface, commissioned by the London Times -
First Design Book
Paul Rand published his first design book "Thoughts on Design", influencing modern designers for decades to come. -
Period: to
Pop Art
It emerge in England as an artistic reaction to Abstract Expressionism, this movement is characterized by placing art in contact with the world and reality. It used a figurative and at the same time realistic language, in order to express the different cultures and ideas of the contemporary world. take popular images or objects out of their usual context in order to isolate or combine them with other elements and make them stand out or illuminate -
Helvetica
Max Miedinger designs Neue Haas Grotesk font, later names Helvetica. -
Illustrations
Illustrations that revolved around collages and overlaid elements became popular in the Post-Modern movement. -
Macintosh
Apple Computer develops the Macintosh computer, Adobe Systems invented the PostScript programming language, a software base for page layout and electronically generated typography, and PageMaker was also created, one of the first applications to design pages on the computer screen. -
Period: to
Digital Revolution
Graphic design is irrevocably affected by the hardware and software of digital computing and the explosive growth of the internet -
First version of Adobe Photoshop
The creation of this program generates a revolution in the way graphic designers work, allowing them to reach new limits in design. -
Grunge design
Characterized by using rough textures to represent a gritty feeling, splattered backgrounds, torn and torn images, stained typefaces were used mostly. -
Flat Style
He is recognized for emphasizing bright colors, minimalist two-dimensional shapes, sharp lines, and use of negative space. -
Cinemagraphs
These are photographs in which a small movement is made that is captured in the image, they emerge to attract the attention of viewers in the disorder of on-screen marketing.
