The Evolution of Denim

  • British government passed a law banning printed fabrics to restrict the growth of cotton

  • The Spinning Jenny Was Introduced

    The Spinning Jenny Was Introduced
  • British law repealed, large demand for cotton

    People began to invest that led to improved production, technological advances, machines, and factories
  • Power Loom was Introduced

    Power Loom was Introduced
  • Jacob Davis and Levi Strauss came up with blue jeans

    Jacob Davis and Levi Strauss came up with blue jeans
  • Denim was Patented

  • Teens began to embrace denim jeans

    Teens began to embrace denim jeans
  • Rebel Without a Cause

    Rebel Without a Cause
    James Dean creates the symbol of denim to be rebellion, making jeans popular among teens.
  • Personalizing Jeans was in Style

    Personalizing Jeans was in Style
    Came along with the hippie movement. Painted, embroidered and psychedelic jeans became a huge part of the culture.
  • "Western Decadence"

    "Western Decadence"
    Flared jeans were all the rage and became a symbol to non western countries of "western decadence."
  • High Fashion Denim

    High Fashion Denim
    Jeans lost their appeal as a workers fabric when designers like Gucci began making high fashion denim and jeans started to be regarded as fashion
  • Decrease in Denim

    Decrease in Denim
    Jeans loose much of their appeal and start to be considered outdated and something "your parents would wear." Levi's closed 11 factories as a result of the decrease in demand.
  • Denim Makes a Comeback

    Denim Makes a Comeback
    Most brands have a denim line and denim is used for all sorts of clothing like skirts, jackets, shorts, shirts ect.
  • Distressed Jeans Are In

    Distressed Jeans Are In