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The 1900's Makeup and Cosmetics.
By the beginning of the 1900’s Edwardian Makeup Era, women sought after a ‘pale look’. Lemon juice either consumed or applied as a face tonic was a popular method of achieving the light complection. To have a tan, was to suggest that a lady was of a lower class, who worked the land. So women of the upper class remained indoors or in the shade for most of their day. Rouge was being applied to cheeks, forehead and just a stain on the lips as opposed to lip shaping. -
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The Evolution/Discovery of Makeup and Cosmetics
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The 1920's Makeup and Cosmetics
Cosmetic innovations of the 1920s of lipstick, eye-shadows, and mascara from brands like Maybelline and Max Factor were now to be seen on dressing tables and handbags across America and Europe. By the 1920s, every pharmacy and department store in the world had makeup counters, the earlier stigma attached to makeup was gone and women felt at ease purchasing and wearing makeup. One notable makeup tool that appeared in the 1920s was eyeliner which was used to achive the 'flapper look' in 1920. -
The 1930's Makeup and Cosmetics
Pencil thin eyebrows is one standout feature of the 1930s face. In some cases women had their eyebrows plucked away entirely and had to ‘paint’ in their brows every morning. The tanned look was gradually coming in and darker foundations helped give that sun-kissed look of California which now much sought after. -
The 1940's Makeup and Cosmetics
Lipsticks in the 1940's were always red and there were now countless shades to choose from. Women used a pencil to draw an outline outside their natural lip line to enlarge her mouth. As most lipsticks were matte, Vaseline was used to add a little luster and gloss. Powder Compacts had replaced the messy loose powders of the 1920s and 1930s for women on-the-go so that they could powder their face throughout the work day. -
The 1950's Makeup and Cosmetics
Skin improvement cosmetics began to sell as fast, and the consumer race was on to create the perfect youth preserving cosmetics. In 1950 Hazel Bishop unveiled to much excitement the first non smear lipstick. The ruling shades were pastels and pink lipstick which replaced the reds for a time as the lip color of choice especially amongst younger women. -
The 1960's Makeup and Cosmetics
White eye liner was invented and used to draw down over the upper lid to the inner corner of the eye, which gave the effect of a bigger and more defined eye shape. In contrast with paler eye-shadows, foundations and rouges all emphasis went on eyeliners and lashes. For a time, bright lips took second to bold eyes.
