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The Beginning of Pepsi
Pepsi was first created in 1893 by Caleb Bradham, who originally named it Brad's Drink. -
Renamed Pepsi-Cola
In 1898 Brad's Drink is renamed Pepsi-Cola after the root of the word "dyspepsia" and the kola nuts used in the recipe -
A More Simple Approach
In 1905 Pepsi-Cola changed it's logo to be a simpler font that would be more identifiable to their customers. -
Perfecting the Logo
Even though it had been less than a year with their new logo Pepsi-Cola decided that even simpler was better, as the 1905 version was still in a weird font. Finally satisfied this logo stayed around until 1940 -
Holding Strong
In 1940 the logo received a few minor changes, that weren't even noticeable unless you look closely. However soon a Pepsi CEO would have a logo idea that would change the look of the brand forever. This was the last classic looking Pepsi-Cola logo. -
Logo on a Soda Lid
In 1950 the Pepsi-Cola CEO had a ground breaking idea. Why not put the words Pepsi-Cola on a soda lid and have that be the logo? During this time to be patriotic the color scheme was also changed to red white and blue. This was the most drastic change Pepsi-Cola logos ever received. -
Less is More
In 1963 Pepsi was still enjoying their logo but they did decided to give it a minor remodel. Deciding that Pepsi-Cola was too long to put on top of a bottle cap, and also perhaps to stand out from their competitors "Coca-Cola" they shortened the name to Pepsi, and put it in a simple bold blue font on a red white and blue bottle cap. -
Boxed In
In 1973, Pepsi introduced the “boxed-in” Pepsi logo. It was still a similar design but now instead of a bottle cap the word Pepsi just sat on a circle that looked a little like a cap. -
Anniversary
In 1998, the company celebrated its 100th anniversary. To commemorate the anniversary, the company made some changes in its logo design.For the first time, background space of the logo was blue. White, which was traditionally used for wide back space, was shifted in the word “Pepsi”. The new Pepsi logo was created to give it a refreshing look. -
Modern Pepsi
After experimenting with this new idea of the word pepsi being outside what had become known as not the cap but the "globe" pepsi noticed that the globe is what people liked most about their logo. The modern logo is only the globe, with the same color scheme as it has had all the way since the original bottle cap design.
