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First broadcast - 1957 season
First broadcast of the VFL Melbourne stations ABV2, HSV7, GTV9 broadcast football. Direct telecasts of the final quarter -
Period: to
Telecast history of the AFL
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Replay of the game
In 1961 in Melbourne replays were introduced -
Football coverage progression
Direct telecasts of games were permitted. 1965 also saw ATV0/ATV10 introduced to football coverage -
Seven network dominance over football
1980s saw the match of the day broadcast on television, in the 1980s the seven network won the exclusive rights to football broadcasting -
ABC for one year
Australian Broadcasting Network (ABC) won rights to the football -
Seven won the rights back
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Introduction of foxtel
In late 2000, the Seven Network's main rivals, the Kerry Packer led Nine Network, Network Ten and pay-tv's Foxtel set up a consortium which bid $500 million for the right to broadcast the 2002–2006 seasons inclusive. Seven had purchased a guaranteed right to make the last bid in 1995 but decided not to outbid their rivals. The games were split between the networks. http://en.wikipedia.org/wiki/Australian_Football_League -
Seven win rights back with ten (and foxtel)
When the rights were offered again in January 2006 for the 2007 to 2011 seasons, Seven formed an alliance with Ten and used its guaranteed last bid rights to match Nine's offer of $780 million to win back the broadcast rights. After lengthy negotiations, Foxtel agreed to be a broadcast partner.
http://en.wikipedia.org/wiki/Australian_Football_League