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Ajzen and Fishbein's social psychology theory. Theory of Reasoned Action
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Ajzen's update on TRA, Theory of Planned Behavior
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Davis's Technology Acceptance Model based on TRA
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Moore and Benbasat's Innovation Diffusion Theory based on DOI
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During this period the major theories have been applied to new contexts. Usually a few additional constructs had been added in the later part of the period.
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Delone and McLean IS Success Factors Model
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Venkatesh's update on TAM, TAM2
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The disillusionment with TA research caused extensions to be rejected by major journals.
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Update to IS success factors model
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Venkatesh et al. Unified Theory of Acceptance and Use of Technology
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Benbasat and Barki finally speak up
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Venkatesh's second update TAM3
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Al-natour and Benbasat's Interaction Centric Model