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The slip slop and slap was introduced it Australia as Australia is the leading country for sun cancers over the world
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In 2007, the slogan was updated to Slip, Slop, Slap, Seek, Slide to reflect the importance of seeking shade and sliding on wraparound sunglasses to prevent sun damage.
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In November 2012, the Therapeutic Goods Administration announced a new standard for sunscreens sold in Australia, increasing the maximum sun protection factor from SPF30+ to SPF50+. The higher SPF offers the same level of Ultraviolet B (UVB) protection, with added Ultraviolet A (UVA) protection.
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The highest SPF for sunscreen available in Australia is SPF50+. The SPF number is only a guide to a sunscreen's protection. In laboratory conditions, when used as directed, SPF30 sunscreen filters 96.7% of UV radiation and SPF50 filters 98%.
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the age-standardised incidence rate for melanoma increased by 120% between 1982 and 2019, from 29.6 cases per 100,000 persons to 65 cases per 100,000 persons.