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Pure Soul Promotional Plan- Alex Mueller

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    Soup Cafe Pre-opening and post opening

  • Soup Cafe offers product samples at Costco & Walmart

    Soup Cafe offers product samples at Costco & Walmart
    We will provide little samples of our breakfast sandwiches. We will feature these in Costco and set up a stand outside of Walmart offering samples for people to test out. We will then post the locations on social media and a time customers can receive a sample.
  • Store opens & first 1,000 customers receive free sandwich coupon

    Store opens & first 1,000 customers receive free sandwich coupon
    Our first 1,000 customers earn a free sandwich coupon that they can use at any time. This way we can create excitement for the opening of our shop, in hope of many customers on the first day.
  • Soup Cafe creates an app and point system for customers

    Soup Cafe creates an app and point system for customers
    After every purchase, customers can receive points. Over time if they rack up enough points, they can earn rewards, such as a coffee, sandwich, etc. We will provide an app for customers so they can see the amount of points they have and what they can buy with certain points. This makes it easy for customers and makes them want to come back.
  • Soup Cafe starts a raffle to earn one free month of coffee

    Soup Cafe starts a raffle to earn one free month of coffee
    We will have a raffle for a free month of coffee. Customers, if they want to, after every order/purchase, will receive a raffle ticket. We will let this go on for a month and then post the winning numbers on our social media. You need ticket proof that you won, and the winning customer can go and show their raffle.
  • Soup Cafe hands out coupons in honor of Christmas

    Soup Cafe hands out coupons in honor of Christmas
    We will give out coupons that will offer customers a combo of a free cup of coffee and a sandwich of their choice. We will ask customers after their purchase if they would like to sign up for a coupon. We will ask for their email/number and send the coupon via one of those.