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Sociology Project
Manuel, nhan . chris. and tylers sociology timeline project
Analysis:
https://worcesterpublic-my.sharepoint.com/personal/student_125107_worc_k12_ma_us/_layouts/15/guestaccess.aspx?docid=1b9164acaa7c04b1488d1e70d300466fa&authkey=AWCsezkBb00_q4NGVTxp7HQ -
Generation of Flappers
Flappers were a generation of young Western women in the 1920s who wore short skirts, bobbed their hair, listened to jazz, and flaunted their disdain for what was then considered acceptable behavior. Flappers were seen as brash for wearing excessive makeup, drinking, treating sex in a casual manner, smoking, driving automobiles, and otherwise flouting social and sexual norms. -
Women and Cigarette ads
Craven began marketing its cigarettes under the slogan “For Your Throat’s Sake” as early as 1939 – if not before. The brand was very popular during World War II. Part of the reason for this is that cigarettes were donated to the war effort by the tobacco industry and they were included in soldiers’ rations. people started wondering if cigarettes were bad or good for you -
We Can Do It
During the 1940s, most men were fighting in WW2 so there was a lack of workers in the workforce.The “We Can Do It” ad was created to help boost the morale of women to enter the workforce. Due to this, women entered the workforce in order to fill in for men. This poster reduced the idea that women could only do house chores/work at home and gave women a greater sense of independence. -
Van Heusen Tie Ad
After the war when men returned home from the war women were forced to leave the workforce and resume household duties rather than seeking employment. Because of this many women became homemakers, which meant that they were responsible for running the home and raising the children. -
women and body image
women popularized the idea that women's political inequality had equally important personal ramifications, encompassing their relationships, sexuality, birth control and abortion, clothing and body image, and roles in marriage, housework and childcare. As such, the different wings of the feminist movement sought women's equality on both a political and personal level. -
Women and Marriage
The feminist movement contributed to the growing trend of divorce in the United States during the 1970’s. There were a variety of ways in which feminists either subtly or overtly, encouraged divorce. In the same time advertisements encouraged the idea of husbands dominance over his wife. -
Potato Ad
During the 1980s women were in charge of doing household chores while the men worked and because of this it was assumed that men couldn't cook as good as women. -
Women Fashion Ad
During the 1990s women were judged on their looks and were judged on their body figure. During this same time, activists were pushing gender equality laws. -
Axe colon
Men's colon ads during 2010 showed and underlying sexist ideas. The colon for males depicted women desperate and easy to be seduced by men. -
Dr. Pepper Ad
The Dr. Pepper ad was developed in an attempt to corner the male diet soft drink market. It was developed after the company's research found that at the time men would shy away from diet drinks that aren't perceived as "manly" enough. -
Walmart toys and gender roles
Walmart toy ads during 2012 took a stand against gender roles in toy when they released an ad showing girls playing with toys intended for boys and vice versa. This approach in advertising and standing against gender inequality becomes more present in media and advertisement. -
kids toys and gender roles
The idea that girls play with dolls while boys play with super heroes and army men is getting challenge. we start to see move of this kind of advertising the more we progress as a culture. -
Old Spice Ad
During 2014, Old Spice released an body wash ad that depicts that a "Real Man" uses and smells like Old Spice. -
Axe Shampoo Ad
During 2015, Axe released an shampoo ad that portrayed an idea that women are inferior to men and that can be easily seduced by men. -
Bed Bath And Beyond Ad
During 2013, Bed Bath and Beyond released an ad that shows a women holding a lot of cooking utensils. This ad depicts women as house hold wives who job it is to cook. -
Women and body shape
Women's movement today has changed the way advertisements are shown in the America. Although there are still may underlying messages about gender roles still shown today. many messages aimed on body idea of beauty has still remained present in advertisement.
