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Concept (Creative Brief)
Positioning
Target
Problematic
Objectif
Message/Promise
Existing Plan
Other operation
How we do it -
Period: to
TEST
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Concept presentation and validation (Stakeholders)
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Tasks preparation
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Set up concept and validation
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Task estimation and Priorisation
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Set up GFX Tasks
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Tasks delivery
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Task delivery
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Posts and advertisement scheduling
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Teasing (Optional)
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Swrve programmation and QA tests
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Feature release
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1st Push notification