Social Media Disruptions

By AlexaHarris

  • #BellLetsTalk

    #BellLetsTalk
    Bell Lets Talk was initiated by a telephone provider based in Canada in an attempt to start a conversation about mental health. In 2015, #BellLetsTalk became the number one most used hashtag in the world. The hashtag was fueled by contributions from Youtube, Facebook and Twitter primarily. A campaign was orchestrated and the hashtag was sent out into the world to fight the stigma, improving access to care, supporting world-class research and leading by example in workplace mental health.

  • #BlackLivesMatter

    #BlackLivesMatter
    Following the death of an unarmed African American teenager at the hands of a white police officer. Vine, Instagram, Twitter, and Facebook all played a role in its global impact. Tactics included protests, direct action to make people uncomfortable enough to talk about it, political slogans, influencer involvement and plenty of media coverage.

  • #LoveWins

    #LoveWins
    LoveWins was introduced to the world in 2015 when the Supreme Court found bans on marriage equality to be unconstitutional. It made waves primarily on Twitter but also on Instagram, Snapchat and Facebook. Tactics used include social media company logo changes (including iconic rainbow), lifestreams of people celebrating the supreme court ruling, influencer participation, and from there it blew up.

  • #MAGA

    #MAGA
    MAGA, otherwise known as "Make America Great Again," became a service mark for Trump's presidential campaign in 2015. It became Trump's primary message to promote his initiatives and made waves across social media platforms like Twitter and Facebook. The tactic was to entice people to use the hashtag if they were in support of Trump for president.

  • #MeToo

    #MeToo
    Although this hashtag was first presented to the world in 2006, it took the world by storm in October of 2017 as an effort to bring awareness to the widespread prevalence of sexual harassment and assault. The tactics used for this social media-fueled campaign were primarily based around influencers like celebrities who shared their personal stories. It was most popular on Twitter and Facebook.