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First Snicker Bar
The very first SNICKERS Bar, allegedly named after a horse, was manufactured in Chicago and sold for five cents. -
Fun Size Snickers
Fun Size SNICKERS is created, followed by an increase in satisfaction levels worldwide. -
Olympic Games
SNICKERS is an official sponsor of the 1984 LA Olympic Games. -
Ice Cream Bar
The SNICKERS Ice Cream Bar is introduced. -
Marathon Bar
SNICKERS is called the Marathon Bar in the UK from 1967-1990. -
Snicker Campaign
The award-winning “You’re not you when you’re hungry” campaign is created. -
Billion Sale
SNICKERS passes $1 Billion in sales in the US. -
Snicker Brownies
SNICKERS Brownie flavors are born.