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Background
-Invented by Victor Petrusek
-Manufactured by tiger electronics
-Target consumer: kids -
Introduction
-Released in 1987
-Started achieving success through TV commercials.
-People started buying it because it was inexpensive (15 dollars)
-Promoted physical exercise -
Growth
-People started learning more about it
-TV commercials were helping popularity
-Simple design with some colors -
New colors - Maturity
- These new colors majorly increased the popularity
- most young kids owned one
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Hasbro-Tiger Electronics - Maturity
-Tiger electronics started making toys for Hasbro
-Tiger electronics and Hasbro merged.
-Skip it was now a Hasbro product -
New Models, Price Change - Maturity
-Price was changed because of increasing popularity, still remained inexpensive.
-Price was at $20 dollars
-New models - ribbons, new colors, beads, retractable -
New light up twister rave skip it. - Maturity
-New and exciting skip it
-Lit up when spun, changes color on every level
-Took country by the storm
-Increased popularity of overall product -
max growth, peak- Maturity
-This was when it was at its most, everyone had it
-Extremely popular -
Decline
-Kids were more interested in new technology
-Kids stopped going outside and playing
-Skip it became old and boring
-Also tripped a lot, got mild-serious injuries -
Where are they after the decline (abandonment)
-Right now tiger electronics is just hasbro with a mustache
-They stopped making skip its, now makes handheld electronics
You can still find skip its online, old products sold again
- they have not reached complete abandonment, as we can still see a lot of skip its being sold.