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Food Change
The first thing we need to do is find out what food made the people sick, then we need to switch who we are getting that food from and announce it in a commercial so people immediately know we are now serving new, safe food. -
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Coupons
After the people see that we have changed the food supplier, we will try to get them back by offering coupons to give them a reason to come back and get them liking our food and drinks again. We will give them out through direct mailing so everyone in the community will get them and on the top of our new customers we will advertise in big bold letters- New, Healthier, Tastier Food. People will see that and realize that we have new food and will want to come in and try it. -
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Product Placement
We will be making commercials on TV that say how we got a new meat supplier and cleaned our shop. We will also advertise the coupons we sent out so people see it and realize that our food is safe to eat and that they have coupons. I chose to make a commercial because I think it would be the most effective way to tell everyone about or improvements because almost everyone watches TV. -
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Factory Packs
For every kids meal that we sell we will include a small, free coloring book, with 4 different colored crayons that are themed with our food and drinks, so when kids are hungry and they use that coloring book they start asking their parents go get food from our shop. I chose this because there are a lot of parents who buy their kids food from restaurants on a daily basis because they don't have time to make food themselves. -
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Product Samples
We will be handing out small samples of all our sandwiches that have meat outside of our shop, and when people take them we will explain that we have changed our meat suppliers so now our food is healthier and safer for the customer.