Enlight1

Rivers Of London Online Campaign.

By burntoutbulbs

  • MARKET RESEARCH

  • Period: to

    Development Stages

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    Pre-Production / 1st Campaign Wave

  • Make the mysterious 'Folly' website

    Not to be searchable in search engines. Mysterious and secretive.
    Contains video from DCI Nightingale and teaser of release date.

  • Add 'Folly' Instagram Page

  • Add the 'Folly' Tumblr Page

  • Period: to

    Transmedia Campaign - The Folly - Part 1

  • PC Peter Grant Twitter Persona Created

    Related to 'The Folly' Transmedia Campaign.

  • 'Folly' Campaign is Revealed as 'Rivers Of London' Movie.

  • Set Up Official Film Facebook Page

  • Release Official 'River of London' movie website

  • Official Tumblr Page

  • Begin Writing Blog Content For The Website

  • Period: to

    Production

  • Add Official Film Twitter Page

  • Transmedia Campaign - 2nd Wave.

  • 1st series of stills released on Official Website and Social Media.

  • Add Official Instagram Profile

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    Post-Production / 2nd Campaign Wave

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    Transmedia Campaign 'The Folly' - Part 2

  • Release Official Movie Teaser Trailer

  • Official Movie YouTube account created.

  • More scenic and character still released on Official Website and Social Media

    character stills = shareable
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    Pre-Release / 3rd Campaign Wave

  • Official Trailer Released

  • Outbound Links Confirmed

    Related companies have attached the official website link to their website by this date.

  • Interactive Mobile App released

    1st October - 2nd November 2018. With potential for the app to stay for longer if demand is high.
  • Period: to

    Google AdWords Campaign One

    To centre itself around the cinematic release date and to be visible when google searches for upcoming cinema releases are entered.

  • Previews for reviewers, Online Tastemakers and Competition Winners.

  • Viral Campaign Starts

    11th-13th October 2018 with sharing and buzz extending until the release date of the film on the 18th.

  • Release of BUZZFEED Article.

    Title = 'If Harry Potter Grew Up And Became A Police Officer' An article about the making of the film and why the Harry Potter generation need a new role-model. With cast Q+A session.
  • Period: to

    Facebook and YouTube Ads and Trailers

    For promotion of the cinematic release.

  • Premiere - Competition Winners Invited.

  • Release of 'fun' BUZZFEED article

    Title - '15 Ways to Make People Think You Are Magic And Freak Them Out' (in sponsorship with 'Rivers Of London')

  • RELEASE DATE

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    Post-Release / 4th Campaign Wave

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    Google AdWords Campaign Two

    to centre around the release of the DVD and Blu-Ray but last for a year so whenever the film and it's keywords are searched for the option to buy on DVD is present.
  • Period: to

    Facebook and YouTube Trailers and Ads - Pt 2.

    For the release of the film on DVD and Blu-Ray

  • DVD and Blu-Ray Release Date