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MARKET RESEARCH
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Development Stages
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Pre-Production / 1st Campaign Wave
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Make the mysterious 'Folly' website
Not to be searchable in search engines. Mysterious and secretive.
Contains video from DCI Nightingale and teaser of release date. -
Add 'Folly' Instagram Page
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Add the 'Folly' Tumblr Page
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Transmedia Campaign - The Folly - Part 1
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PC Peter Grant Twitter Persona Created
Related to 'The Folly' Transmedia Campaign. -
'Folly' Campaign is Revealed as 'Rivers Of London' Movie.
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Set Up Official Film Facebook Page
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Release Official 'River of London' movie website
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Official Tumblr Page
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Begin Writing Blog Content For The Website
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Production
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Add Official Film Twitter Page
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Transmedia Campaign - 2nd Wave.
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1st series of stills released on Official Website and Social Media.
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Add Official Instagram Profile
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Post-Production / 2nd Campaign Wave
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Transmedia Campaign 'The Folly' - Part 2
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Release Official Movie Teaser Trailer
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Official Movie YouTube account created.
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More scenic and character still released on Official Website and Social Media
character stills = shareable -
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Pre-Release / 3rd Campaign Wave
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Official Trailer Released
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Outbound Links Confirmed
Related companies have attached the official website link to their website by this date. -
Interactive Mobile App released
1st October - 2nd November 2018. With potential for the app to stay for longer if demand is high. -
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Google AdWords Campaign One
To centre itself around the cinematic release date and to be visible when google searches for upcoming cinema releases are entered. -
Previews for reviewers, Online Tastemakers and Competition Winners.
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Viral Campaign Starts
11th-13th October 2018 with sharing and buzz extending until the release date of the film on the 18th. -
Release of BUZZFEED Article.
Title = 'If Harry Potter Grew Up And Became A Police Officer' An article about the making of the film and why the Harry Potter generation need a new role-model. With cast Q+A session. -
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Facebook and YouTube Ads and Trailers
For promotion of the cinematic release. -
Premiere - Competition Winners Invited.
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Release of 'fun' BUZZFEED article
Title - '15 Ways to Make People Think You Are Magic And Freak Them Out' (in sponsorship with 'Rivers Of London') -
RELEASE DATE
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Post-Release / 4th Campaign Wave
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Google AdWords Campaign Two
to centre around the release of the DVD and Blu-Ray but last for a year so whenever the film and it's keywords are searched for the option to buy on DVD is present. -
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Facebook and YouTube Trailers and Ads - Pt 2.
For the release of the film on DVD and Blu-Ray -
DVD and Blu-Ray Release Date