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1st costume shown
This is the first costume we are shown this is in black and white throughout the video i think this is because it ties in with the slow tempo of the song and she is moving seductively also links in with Laura Mulveys theory of being acordingly. -
2nd costume
We are shown all the costume first in black and white in close ups or midshots, this is how we are first shown the second costume change in the music video. -
2nd costume in colour
This is where we are shown the 2nd costume change in colour it is bright to support the genre of music which is pop the use of bright colours and repetition of the same outfits is a key convention of pop. -
3rd costume
This is the 3rd costume change where we see alot of promotion of the brand moschino as this is the label of her whole outfit in this costume change, again we are first shown this in black and white. -
3rd costume in colour
Again links in with being styled accordingly as Rita Ora clevage is on show. -
4th costume
This is the fourth outfit change we are shown in the music video, this is one of the least shown costumes and is always shown through a mid shot. Again bright colours are used to fit the genre of pop. -
5th costume
In this Rita ora is shown in close up and focuses on her facial features which again I think is to please the male gaze as she looks natural but is still displaying sexual poses and red is a common colour for women in music videos. -
1st Location (Studio)
We think this location is in a studio as the background is plain but bright and the use of filters and props links the locations to the genre of pop. In the black and white shots in the sexy outfit we think is a use of a studio also. -
Studio location
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Studio location
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2nd location (External)
This location is outside looks like a street setting with Rita Ora and two girls dancing down the streer. The locations do not link to the song we think this is a prime example of disjuncture. -
3rd Location (Internal)
This location is in a box room and again is disjuncture and helps support the bright costumes. -
Props
We think that the glass is a prop used to keep the attention of the male gaze as again she is wearing red this time on the lips which have been dismembered from the rest of the body, this prop is used in a seductive way.
