Reverse Creativity: Tide Pods

By EmilyMcPhail

  • Scrub Board Invented for Washing Clothes

    Scrub Board Invented for Washing Clothes
  • Period: to

    Railraod Expands P&G Product Distribution

  • Period: to

    P&G Benefits from Miami and Erie Canal

    New trade routes opened distribution to New York City.

  • Procter & Gamble is formed

    Procter & Gamble is formed
    James Gamble, a soap maker, and William Procter, a candle maker, form the new company Procter & Gamble based on soap and candles needing the same raw materials for production.

  • First Drum Washing Machine Invented

    First Drum Washing Machine Invented

  • Rotary Washing Machine Invented

    Rotary Washing Machine Invented

  • Oil Discovered in Pennsylvania- P&G Experiences Decline in Candle Sales

    Oil Discovered in Pennsylvania- P&G Experiences Decline in Candle Sales
  • Period: to

    Civil War Orders Make P&G Multi-Million Dollar Company

    Orders for soap and candles during the war dramatically increase revenue.

  • P&G Now Capable of Producing and Distributing on National Level

    P&G Now Capable of Producing and Distributing on National Level

  • With Decline of Candles, P&G Focuses on Soap Production

    With Decline of Candles, P&G Focuses on Soap Production

  • First Electric Washing Machine

    First Electric Washing Machine
  • Period: to

    World War I

  • Period: to

    P&G Begins Developing Synthetic Detergents

  • P&G Sends Researcher Robert Duncan to Germany

    Duncan speaks with an employee of I.G. Farben Research Laboratories and learns of a 'soap substitute' that was was used by German forces during World War I. Duncan purchased 100 kilograms of the product from I.G. Farben competitor, Deutsche Hydrierwerke, and sent it back to P&G headquarters in Cincinnati.

  • P&G Begins Analyzing the German Soap Substitute

    P&G experiments on making the substance into a bar, flake, granule and liquid.

  • P&G Seeks Licensing Agreement with Deutsche Hydrierwerke

  • P&G Obtains Licenses and Begins Development of Synthetic Detergents

  • P&G Launches 1st Synthetic Detergent, Dreft

    P&G Launches 1st Synthetic Detergent, Dreft

  • P&G Launches 1st Synthetic Detergent, Dreft

    Available in granulated form only and did not remove stains from heavily soiled clothing.
  • Period: to

    World War II

  • Period: to

    P&G Researcher David 'Dick' Byerly Gains Approval to Secretly Work on 'Product X'

  • Tide Greenlighted for Production

  • Tide Invented by David 'Dick' Byerly

    Tide Invented by David 'Dick' Byerly

  • P&G Begins Marketing Tide Detergent

    P&G Begins Marketing Tide Detergent

  • Front Load Washing Machine Invented

  • P&G Forms Agreement to Market Tide with Front Loading Washing Machines

    P&G Forms Agreement to Market Tide with Front Loading Washing Machines
  • Period: to

    P&G's Tide Holds 30% Market Share in the Category

  • P&G Releases Salvo Granulated Detergent Tablets

    P&G Releases Salvo Granulated Detergent Tablets

  • P&G Introduces Tide Liquid Detergent

    P&G Introduces Tide Liquid Detergent
  • Period: to

    P&G Competitors, Unilever and Henkel Experience Success in Western Europe with Tablet Detergent

  • Period: to

    P&G Launches Innovative Efforts to Increase Revenue

  • P&G's Chief Technology Officer and CEO Approve 'Factory of Disruptive-Innovation'

  • P&G Focuses on Transformational-Sustaining Innovations

    Goal is to re-invent current product lines, making existing products better for the consumer.

  • P&G Releases Tide Stain Release

    P&G Releases Tide Stain Release

  • Tide Stain Release Gel Released in Single Dose Packs

    Tide Stain Release Gel Released in Single Dose Packs

  • Liquid Detergent Category Drops in Sales by 3%

  • P&G Prepares to Launch Tide Pods

  • Expected Release Date of Tide Pods

    Expected Release Date of Tide Pods

  • Tide Pods Delayed

  • P&G Competitors Release Liquid Detergent Packs Similar to Tide Pods

    P&G Competitors Release Liquid Detergent Packs Similar to Tide Pods

  • Tide Pods Launched

    Tide Pods Launched

  • First Cases of Children Ingesting Tide Pods Reported

  • Tide Pods Added to the Center of Disease Control's List at Poison Centers

  • P&G Announces Design Change on Tide Pods' Packaging

    P&G Announces Design Change on Tide Pods' Packaging
    A new double latch lid for all Tide Pod containers.

  • P&G Forms Alliance with Academy of Pediatrics (AAP) and Changes Packaging Again

    New containers will be obaque and have over-the-lid-re-sealable stickers informing consumers of proper handling and storage of Tide Pods.

  • P&G Announces a Safe Home Campaign

  • Petition Started for P&G to Remove or Re-Package Tide Pods

  • First Lawsuits Filed Against P&G

  • ASTM International Begins Developing Standards for Detergent Packs

    ASTM International Begins Developing Standards for Detergent Packs

  • Pediatrics Journal Releases Study on Child Poisonings by Detergent Packs

  • ASTM International Recommends Packaging Changes for Liquid Detergent Packs

    Recommendations include adding a bittering agent to the liquid detergent packs, making packs with a higher burst strength, slower dissolve rate of packs and individually wrapping each liquid pack.

  • Consumer Reports Excludes Tide Pods from Approved List of Laundry Detergents

    Consumer Reports Excludes Tide Pods from Approved List of Laundry Detergents

  • P&G Sued in Class Action Suit Over Tide Pods Staining Clothes