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Period: to
INTRODUCTION PHASE
the beggining stages of the razor scooters journey -
SCOOTER IDEA
The first kick scooters were invented by taking roller skate wheels and attaching them to a small plank of wood.
A handle was constructed with a piece of pipe strapped to the top of the board for handlebars. It worked and got kids to places that made walking seem obsolete. -
RAZOR SCOOTER INVENTED
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Launch of the A-Model Razor kick scooter
The original Razor scooter launches, 5 million sold in 6 months -
Period: to
GROWTH PERIOD
Razor scooter sales grew extremely rapidly -
Razor Scooter Extreme Slaes
razor scooter sells 5 million models in 6 months, extreme growth -
Razor Scooter wins Toy of the Year
The razor scooter became extrmeley popular with millions of models sold and also becoming toy of the year -
Period: to
Maturity Stage
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Razor drops the scream machine
Razor reinvents a classic – the Scream Machine®
very popular three wheeled toy -
Razor Introduces electric scooters
Razors Electric scooters are introduced to the market and become a huge success all over the world -
Razor creates new Electric Ride-On Category
New Electric Ride-On category is created by Razor with its innovative mini pocket bike, powered by a small electic engine -
The Pro Model kick scooter launches
razor launches the freestyle product line for there kick scooters, more durable,and more styles for extreme scooter riding -
Razor wins awards for new innovative toys
The MX350, E300 and Pocket Mod receive Top 15 Awards from Playthings. These are both in the new Ride-On categroy razor created -
Razor Releases the RipStik
RipStik makes its debut with national TV Advertising. Razor created a compleltley new custom skateboard,swivel scooter combo. -
Razor Introduces Power Wing
very innovative new scooter, nothing else like it in the current market -
RipRider 360™ dominates top toy accolades
riprider 360 three wheeled toy has extreme sales, toping off the toy market. -
Razor marks its 10th Anniversary
Razor has had amazing strids with over 35 million scooters sold -
Razor launches new brands Vapor™ and Pony Royale™
Razor contiues to innovate by adding new styles to there diffent variations of scooters. Keeping customers happy, and contitng to buy.
