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Percentages off. Every once in awhile the company will send out coupons for people who are signed up to their customer plan and they will be sent a coupon in the mail. It will make the restaurant more popular because of the deals you get on the good food.
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The coupon will be a punch card. If they buy a certain amount of items then they can get the card punched and get a free item or a discount when they fill the card. It will show the customers that they are getting a good deal.
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There will be a wheel that you can spin to get a random reward. It will give the customers something fun to do after or before they eat.
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Signs outside telling people what the specials are for the day and the deals that can come with it. This way workers do not have to stand outside and wave a sign. This will get people interested in what they are selling.
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Sampling the product will be a good way to show off a new special or show off the food in general. It will let people see if they like the food or not.