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Coupons
After something like this happens it is important to make it right with your customers, so as a result after something like this happens I would give out a coupon for a free small coffee. I would distribute this through direct mailing, doing this would show people that we are a company that wants to make things right with our customers. -
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Pure Soul Recovery
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Coupon Plans
I would create a punch card for the coffee shop and after buying 10 coffees you will be eligible for a free cup. To get a punch card you will have to ask the cashier for one when you come in. -
Sweepstakes
When buying coffee you will be able to put your name or business card into a bowl and at the end of the week we will draw from the bowl and the person whose name comes out of it will be able to get one free coffee each day of that week. -
Traffic Builder
The traffic builder I would use is when customers come in they would be able to listen to live music, this would bring a lot of new people in who just want to hang out and listen to live music. -
Product Samples
The sample of a new product I would let customers try is our new smoothie drink, they could get a small sample of the flavor they chose when they come in, they will be distributed in the store so you will have to come in for it. This strategy will help because people will always want something free and will go out of their way to come in for it.
