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Coupons
First I will implement coupons in hopes that people will want to get a deal on coffee and end up stopping in. After they try Pure Soul's products they will realize that it is delicious, and overall, coupons will jumpstart business again. -
Product Samples
Secondly, I will implement product sales as a second booster to restart Pure Soul. By these samples, I hope to leave people with a desire to actually stop in the cafe because of how yummy their sample was. This will, therefore, produce more sales. -
Traffic Builders
As a third step in Pure Soul's Promotional Plan, I will use traffic builders because now that I have a customer base again, thanks to coupons and product samples, more people will recognize Pure Soul. The incentive of a possible free mini muffin will encourage newcomers to stop in and see what Pure Soul is all about. -
Sweepstakes
Next, I will offer a sweepstakes raffle for my customers to win so goods from Pure Soul. This will allow 10 people to be able to try various different things from the cafe and end up delighted with what they have tried. -
Coupon Plan
Lastly, I will implement a coupon plan to keep my customers hooked and give them a drive to continue coming to Pure Soul.
