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Traffic builder
This will include pop up tents, banners, and flags. All of which are designed to draw attention to our cafe and promote our special of the first 100 customers getting a free bagel with a purchase of any drink. -
Product samples
This will involve us setting up a stand in a local grocery store close by advertising our cafe by handing out little samples of coffee, tea, smoothies, and bits of bagels and muffins. -
Incentives - sweepstakes
I will have a sweepstake that offers one individual 5 free coffee drinks per week for a whole year. Which will happen once a month and a customer can only be entered in the contest if they buy at least 10 drinks from us per month which we will keep track of through our rewards card that is free to obtain. -
coupon plans
I will have a rewards card that offers a small drink and breakfast sandwich of their choosing if they purchase 10 drinks from our business. I chose this strategy because it will incentify our customers for choosing to get coffee and such from us. This will help us to continue to keep our customers and to come back buying more. -
coupons
I will have a “buy one get one half off” coupon. It will be distributed by email and regular mail as these are two things most people check daily. These coupons will help build traffic to our business in hopes of increasing sales again.
