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Dirty Dining Incident
The restaurant was given a bad review because a customer got food poisoning. Since then the restaurant has been doing bad -
Period: to
Pure soul
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Distributing first round of coupons
50% off coupons and an apology was issued through email because of the food poisoning incident -
100$ sweepstakes started
Sweepstakes with free entry through email, giving away 100$ to the winner -
Restaurant starts to gain reputation
Because of our efforts in giving away discounts and hosting sweepstakes, customers saw that we take accountability for our mistakes and are trying to make up for them -
Incorporating email marketing
In order to build company traffic and raise awareness of our coupons, we started incoroporating incentives to signing up for email -
Adding product samples
giving customers the option for free samples to show faith in our products -
Succesfully build reputation
Reputation is restored and customers like the business again