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Coupon
Save $3 on a purchase of choice! Will be won by going on Purfesoulcafe.com and filling out a survey. This will increase the image of the restaurant by making people think its a cheap cafe with good intentions for the customers. -
Incentive( contest)
If you collect 7 different artists on the bottem of the coffee cups and guess correctly what type of music they sing, you get free concert tickets to one of the artisits and backstage passes. This will make people want to buy a lot of coffee and make people go their for the music. -
Traffic Builder
Free sandwiches to the first 100 customers on opening day. I seleceted this stragety because itll increase sales by a ton because alot more customers will come and not only have the free sandwich but will probably by something to go with it.