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Directly Mailing Coupons
The coupons will be to get any coffee half off. The customers will be able to buy any coffee, any size for half of the price. These coupons will be distributed by direct mailing. I chose this method of distribution because it is the easiest way for the coupons to reach the most people. This promotional strategy will draw customers in and make them want to buy the coffee because they can get money off of it. -
Product Samples
There will be free samples of Pure Souls coffee distributed at local grocery stores. I chose these locations because everyone has to go to the grocery store in order to buy food, therefore a lot of people will be exposed to the samples. I chose local grocery stores because local Muskego People are the main people that are going to go to Pure Soul. -
Traffic Builders
The traffic builder that will be used is that the first 500 customers will get any cup of coffee for free. I selected this form of promotion because it will make people want to try and be one of the first 500 customers so they can get free coffee. This will draw people into the shop. -
Incentives
There will be a sweepstakes event that people can enter for free for a chance to win a month of getting free coffee from Pure Soul. People will enter the contest by putting their email address on Pure Souls mailing list so they will get emailed all of Pure Souls updates and deals. This will lead to more people getting more information about Pure Soul and they will constantly hear good things about the coffee shop. -
Coupon Plan
The coupon plan will be a punch card. Each $5.00 they spend they can get a hole on their card punched. After getting all of the ten holes on the card punched the customer can get a free meal and coffee. I chose a punch card because it will make people want to keep spending money in order to get something free in return. This will make people want to keep coming back to Pure Soul to get their card punched.