-
Coupons
First Purchase of a large drink will have a small drink 50% off this will be distributed throughout magazines -
Coupon plan
After 5 purchases of a large coffee get a small coffee free and these will be distributed throughout purchases of large coffee -
Incentives
Cap Lottery With a purchase of any drink you will have the chance of getting a logo on the inside of the cap which will entitle you and 4 others to free drinks -
Traffic builder
A new product that will not be displayed on the menu and only promoted through social media this will make the customer feel apart of a group or inner circle with the store -
Product sample
A new brand of drinks that will not be coffee will be announced and only areas with high traffic will receive samples to give to people who ask this will allow the customer to taste the drink and decide if they want more