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Period: to
Pure Soul Promotional Plan
The month of the incident at Pure Soul and the plan to recover from it. -
Coupons
I will start with coupons because it is subtle and won't attract too much attention to us after the incident. These coupons will be fairly standard and offer discounted food and pastries. -
Incentive
At this time we will create a contest/sweepstake to give people a chance to win free coffee. This will encourage people to keep coming in and will draw away attention from the food poisoning. -
Product Samples
A small booth area will be set up in front of our store in order to allow people to try samples of our products and to direct traffic inside. -
Traffic Builder
The last event on the plan is to get the most popular band we can get to play at our music cafe. This will make people associate our brand with live music rather than people getting poisoned.
