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Coupons
The coupon that you get says “Come in and get your coffee. 20% off of all coffee and drinks” for 2 weeks only. They will be distributed online and on flyers about the town we are based in, So I want to use a pull method of bringing my customers to me. With sales it will drive in more customers and others will see this and they will come in as well. -
Traffic builders
Since we are giving coffee for free to another, we will give the first 100 people of the day to get free coffee of whatever size. I selected this strategy because it will drive in a lot of people because everyone's gonna be fighting for the coffee. It is a good strategy because we need a lot of customers and we need them fast and this is the perfect way to do it. -
Product Samples
We will have baked good samples and coffee samples for people to try because everybody loves a sample because we all like free stuff. These products will be in a bakery glass because it's one of the first things you see when you walk in the store. It draws people in and people will know that if they come to the cafe they will get a free sample and a good time. -
Incentives
We will have a raffle where customers can pay 1 dollar to enter their name for a raffle for 2 weeks of free coffee. This is promotional because everyone will want to put in money because it's so cheap and we will do the raffle a couple times so they will keep coming back for more. -
Coupon Plans
Our coupon plan that we are starting is a stamp where your 10th coffee is free and it doesn’t have to be a regular coffee, it can be any kind of coffee you want but it has to be a grande size(regular size).Well i selected this pln because then it makes your customers to keep coming back to get a free coffee in the end. Customers will see us as a generous company and will keep coming back just for the coffee.