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Pure Soul Promotion Plan -- Zoie Price

  • product sample

    The product sample is a Free trial size sample to sway customers to buy full-sized products. Some free product samples that we would give out are little tiny burgers and some fries on the side-- this will improve our business because it will attract customers and have them try our food to see if they like our food and see if they would come back again.
  • Coupons

    the coupon will be a punch card and the customers will get it when they come to eat for the first time, this is chosen because the news could get around from our regular customers and people would come in.
  • traffic builders

    Traffic builders are Low cost, free gifts to customers designed to increase the number of customers. Ours would be a free side of fries and the kids, could get a little toy that deals with music like a little plastic recorder or harmonica.
  • coupon plan

    The coupon plan is a punch card and on the first punch, you get out of 5 you get a free dessert, and on the 5th one you get 50% off your meal. I chose this because it makes people want to come in so they can get free things and every time they look in their pocket or wallet they see our brand and think about it or their friends can see it and ask what it is.
  • incentives

    Our contests and sweepstakes are going to include a raffle for a free meal or free dessert or free drinks. This will bring people in and spend money on tickets and we get the extra cash we get from that. This also will bring customers and they will buy food while auctioning.