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Coupon Distribution
The coupons will range from 20% of a purchase at the coffee shop to up to 70% off. The coupons will be distributed to the customers after they make a purchase without a coupon(they will be handed a coupon in the shop). -
New Year Seasonal Keychain Event!
The traffic builder that will be used is keychains that will be given out on national coffee day which is September 29th. I selected this form of promotional strategy because people that come for a quick coffee or are in a rush to leave the shop would appreciate a keychain to place on their keys on the go with them. -
Coupon Plan for Loyal Customers
The coupon plans given will be given to customers that have a card with the shop and come in frequently to buy their coffee. I selected this form of promotional strategy because as people become card holders with the shop they will get better coupons, bringing in more customers and more money for the shop. -
Sampling
Small, free samples of our top coffee brews and most popular food items will be distributed at local grocery stores to draw awareness to our shop. -
Enter Our Sweepstakes!
There will be a sweepstakes inside the store where after a purchase of at least two coffees is made, the customers name will be placed into a contest for a $100 gift card to the coffee shop.