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Conception
Roger Adams comes up with idea to mix the concept of a rollerblade with a sneaker. The first Heely model was created and produced. -
Period: to
Introduction of Product
Product is introduced to the public and received its initial sales. -
Shoe Patent
The shoe recieves idea patent for sales. -
Initial sales
Heelys introduced to small shoe store and sold out in a few hours. -
Sales begin to rise
1 million pairs sold -
Array of product
Over 60 pairs of heelys are introduced ranging in price from $60-$80 -
Period: to
Growth
The sales of the heely product begins to rise rapidly. -
Period: to
Maturity
The product sales begin to level off after reaching peak sales -
Peak Sales
Heelys saw a revenue of $188.2 million in sales, more than quadruple the 2005 level and was at the peak of its sales -
Adaptation
Heelys comes out with new product line to combat competition and prevent decline. Introduce heeled boots and regular sneakers along with shirts and other apparel but it failed. -
Sales Decline
In this month, the stock of Heelys dropped by 50% in one day. -
Period: to
Company Decline
Sales of product plummet rapidly. -
Record Low
The stock and profit hit a record low plumetting from $39 a share to $1.23 in just over 2 years. -
Sources
2.http://www.nbcnews.com/id/4354874/ns/technology_and_science-tech_and_gadgets/#.U3N9j3blk7l 3.http://books.google.com/books?id=Nm3uBQP7cTIC&pg=PA499&lpg=PA499&dq=heelys+product+life+cycle&source=bl&ots=7uZWDW5s_h&sig=S-sC3YQBxwgoINTKCNl8hGbyG1o&hl=en&sa=X&ei=nXJzU7bSH8qzyASMxoHgCQ&ved=0CDIQ6AEwAg#v=onepage&q=heelys%20product%20life%20cycle&f=false
