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Touch base: Market Survey
Follow up with James re: Amanda calling competitors in Austin. If the survey reveals positive comps, move forward to the rest of the timeline. -
Update contracts and website.
Change documents to allow them to be used in any city. Update website. -
Period: to
Prestige 30-60 Day
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Build action items to add value to Dallas operation.
Short list:
Add opt-in to website
Newsletter for caretakers and clients
Relocation website
Keyword definition
Youtube channel
Video testimonials and fly-throughs
Before and after photos -
Establish access to Austin MLS
Work with Robin to gain access to local real estate search and lockbox access. -
Launch first relocation website
Build site with info on relocating to each area.
Build them based on natural keywords
Put local realtor adds on the site as a courtesy -
Create Newsletter for clients and caretakers
Build content for a newsletter for each customer set. -
Create postcard for realtors with pitch.
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Spend a few days in Dallas shadowing operation
Work in office, visit sites, connect with realtors, and learn best practices. -
Create Youtube Channel and film testimonials
Build Youtube site and populate it with links to PrestigeProperties.biz and the relocation websites -
Shoot before and after photos
Shoot some vacant homes and then shoot them after Caretakers move in.