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Pepsi was founded
On August 28, 1898, Caleb Bradham renamed his newly invented drink, previously referred to as "Brad's Drink" to "Pepsi-Cola" -
1905 Rebrand
This re-brand was intended to make the logo smoother and more clear -
1906 Rebrand
This Rebrand did not differ from the prior year's rebrand hardly at all, the small changes that were made were the font was made bolder and slightly more simplistic -
1940 Rebrand
At this point, Pepsi-Cola had grown into a national brand, the intent of this redesign was to add more of a decorative flair and make it look more minimalistic -
1950 Rebrand
This Rebrand's most notable change was that it featured the color blue much more prominently due mostly because of the feelings of american people at the time, which was patriotic because of the aftermath of World War II -
1962 Rebrand
The purpose of this rebrand was too put an emphasis on the name of the brand and put in front and center, during this rebrand it is considered that this was when the idea of the "Pepsi Generation" was embraced -
1973 Rebrand
The previous Rebrand was deemed popular so the changes in the next Rebrand were very minimal and stuck to what worked for them in the 1962 Rebrand, however, this was the first time a third color was added, being dark blue -
1987 Rebrand
Again, the changes to this rebrand were very minimal, the only notable change was a different typeface and a slightly darker blue that was intended to portray the company as innovative and future-minded -
1991 Rebrand
This was the first time the logo had been drastically changed in over 20 years, the font was changed to have an italic slant, as always, this was intended to portray forward thinking and being at the forefront of the industry -
1998 Rebrand
The notable aspect of this redesign was prioritize boldness and simplicity toward the end of the century. This redesign features blue as the prominent color for the first time to help them distinguish themselves from thier competitors, mainly Coca-Cola. -
2003 Rebrand
This being the first rebrand of the 21st century, the font remained largely the same, however, some 3D shading was implemented -
2008 Rebrand
This logo featured a dramatic change from previous alterations, most notable opting for a much more minimalistic approach that features the brand name being displayed next to the logo, rather than above it, as well as simplifying the font to become less bold. -
2014-Present Rebrand
This rebrand made very little changes, however, to further display simplicity, the blue ring circling the logo was removed, making the logo look cleaner and more minimalistic
