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Pepsi Created
Pepsi was created -
Pepsi's Name Changes
Bradham renamed his drink “Pepsi-Cola." He believed the drink was more than a refreshment but a “healthy” cola, aiding in digestion, getting its roots from the word dyspepsia, meaning indigestion. -
Pepsi Goes Bankrupt
In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy—in large part due to financial losses incurred by speculating on the wildly fluctuating sugar prices as a result of World War I. -
Pepsi Creates Mountain Dew
Pepsi creates Mountain Dew -
Pepsi Sponsors The Buffalo Bisons
The Buffalo Bisons, an American Hockey League team, were sponsored by Pepsi-Cola in its later years; the team adopted the beverage's red, white, and blue color scheme along with a modification of the Pepsi logo (with the word "Buffalo" in place of the Pepsi-Cola wordmark). The Bisons ceased operations in 1970, making way for the Buffalo Sabres. -
Pepsi Campaigns Against Coke
In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests, the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the results to the public. -
Pepsi Changes Its Formula
In 1985, The Coca-Cola Company, amid much publicity, changed its formula. The theory has been advanced that New Coke, as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly reintroducing the original formula as "Coca-Cola Classic" -
Pepsi and Cokes Fueled Rivalry
In 1989, Billy Joel mentioned the rivalry between the two companies in the song "We Didn't Start the Fire". The line "Rock & Roller Cola Wars" refers to Pepsi and Coke's usage of various musicians in advertising campaigns. -
Pepsi Created Aquafina
In 1994, PepsiCo entered the bottled water market with Aquafina, which is purified using a proprietary seven-step reverse osmosis process known as Hydro-7 to guarantee purity and taste. -
Pepsi Co Launches New Marketing Strategy
In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. "Project Blue" was launched in several international markets outside the United States in April. The launch included extravagant publicity stunts, such as a Concorde aeroplane painted in blue colors (which was owned by Air France) and a banner on the Mir space station. -
Pepsi Gets Sponsorship Deals With The National Football Legue
Pepsi has official sponsorship deals with the National Football League, National Hockey League, and National Basketball Association. -
Pepsi Changes Logo for 100th Anniversary
The Project Blue design arrived in the United States test marketed in June 1997, and finally released in 1998 worldwide to celebrate Pepsi's 100th anniversary. It was at this point the logo began to be referred to as the Pepsi Globe. -
Pepsi Overhauled
In late 2008, Pepsi overhauled its entire brand, simultaneously introducing a new logo and a minimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of its can and bottle designs. Pepsi also teamed up with YouTube to produce its first daily entertainment show called Poptub. This show deals with pop culture, internet viral videos, and celebrity gossip.
