Pepsi Timeline

By idand

  • Pepsi Founded

    Pepsi Founded
    Caleb Bradham founded Pepsi on this date. Brads drink was its original name from 1893-1898, and in 1898 he renamed his drink Pepsi-Cola.

  • Moving

    Moving
    Bradham moved places in 1903, from a drug store, to a rented Warehouse, where 7,968 gallons of syrup was sold.

  • Pepsi Milestone

    Pepsi Milestone
    In 1904, Pepsi was sold in six ounce bottles, and sales increased from 7,968 gallons to 19,848 gallons.

  • Celebrity With Pepsi

    Celebrity With Pepsi
    On this date an automobile race pioneer Barney Oldfield, was the first celebrity to endorse in the Pepsi-Cola Corporation.

  • Marketing (1930- 1950)

    Marketing (1930- 1950)
    From the 1930-1950 the most common slogan for Pepsi-Cola, was "Pepsi-Cola hits the spot".

  • Bankrupt

    Bankrupt
    When the great depression hit the U.S. the Pepsi-Cola company was bankrupt, and Roy C. Megargel bought the Pepsi trademark.

  • Bigger bottles

    Bigger bottles
    In this year Pepsi-Cola gained popularity for the 12-ounce bottle, with a radio advertisement

  • New President

    New President
    Walter Mack was named the new president of Pepsi-Cola, and he guided the company threw the 1940's

  • New logo

    New logo
    In the 1940, the CEO of pepsi had an Idea to put their brand name on top of a bottle cap

  • Walter Mack Hriring

    Walter Mack Hriring
    In 1947 Walter Mack resumed his efforts, hiring Edward F. Boyd, to lead a 12 man team

  • President leaves

    President leaves
    In the 1950, Mack left Pepsi, and the support for the black sales team faded, and it was cut.

  • Steele dies

    Steele dies
    Pepsi-Cola president ( Alfred N. Steele) dies in 1959, and his wife, Joan Crowford takes over, for the board of directors

  • Pepsi Challenge

    Pepsi Challenge
    In 1975, Pepsi introduced the Pepsi challenge campaign, which meant you would taste Pepsi and C ola blind folded, and see which one they like more. Pepsi won

  • Birthday

    Birthday
    Pepsi celebrated its 100th anniversary worldwide

  • Redesign

    Redesign
    Pepsi announced that it would be redesigning its logo, and re branding many of its products, by early 2009

  • Size of bottles

    Size of bottles
    For the first time in 17 years pepsi reshaped its 20 ounce bottles

  • Logos on bottle

    Logos on bottle
    Pepsi started to imploment some of their older branding styles, and they are including some celebrities with their brand