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Pepsi's Creation
In 1898, Pepsi was created by Caleb Bradham, who named the original beverage "Brad's Drink." Seeking a larger market, it was renamed to Pepsi-Cola in August of 1898. -
Pepsi's Mass Production
In 1903, Caleb Bradham moved production and operations of Pepsi-Cola from his privately owned drugstore to a rented out warehouse and factory. This allowed mass production of Pepsi-Cola, where 7,968 gallons of syrup were produced per year. -
Pepsi's First Logo Change
In 1906, with Pepsi becoming more well known and branded, Pepsi rebranded their logo. The new logo became popular with its new curved and spherical typography, while keeping the same white and red colors. As well, the words 'drink' were added to the logo, and it was a well known logo for 36 years until 1940. -
Pepsi Goes Bankrupt
Between the years 1920 and 1931, drastic changes occurred to the Pepsi Co. In 1920, Caleb Bradham thought sugar prices would greatly rise, so he bought large stocks of sugar, hoping to sell it back in the future; but sugar dropped in price, causing large financial losses. By 1923, Pepsi went bankrupt, leading to Craven Holding Corporations to buy its assets and Giant Candy Company Loft, Inc. to buy the brand of Pepsi. -
Logo Rebranding for WWII
Pepsi, in 1940, began incorporating a rectangular design for their logo, while keeping the same red and white colors (occasionally mixing in blue), as well as the curved and spherical typography. The purpose for the red, white, and some blue colors in the rectangular box was to show support for the WWII efforts in 1940. As well, the dropping of "cirlicues" in the logo showed support for the war in the logo. -
Pepsi's "Nickel, Nickel" Ad
In 1940, Pepsi introduced their "Twice as Much for a Nickel" theme, which showed customers how much of a value Pepsi-Cola was compared to other soft drinks. Then, later, Pepsi created the first advertising jingle in broadcasting history, called "Nickel, Nickel," which became a hit record and led to a skyrocket in sales. This jingle would set the stage for future broadcasting jingles and advertisement s in future years among Pepsi and other companies, alike. -
Pepsi Bottle Cap Logo
In the mid 1940s, going into the 1950s, the CEO of Pepsi made an executive decision to move the Pepsi logo onto a bottle cap. The Pepsi slogan at the time, "Bigger Drink, Better Taste" was incorporated into the bottle cap logo design. This was the beginning of Pepsi's new slogan, and the bottle cap design persisted for decades. -
"Pepsi Generation" Campaign
In the year of 1962, Pepsi redesigned their logo to contain a serrated bottle cap, while continuing with the red, white, and blue colors as the 3 prominent colors. The purpose behind the new and innovative logo was because of their "Pepsi Generation" campaign, in which Pepsi changed their recipe and slogan. This campaign also excluded the word "cola" from Pepsi and its logo, as well as even incorporating bull eyes into the design to signify market control of the soft drink market. -
Diet Pepsi
During the year of 1964, Pepsi Co. introduced Diet Pepsi. This drink became a huge hit among many Pepsi drinkers and sold very well, even in the initial years. -
Acquiring Mountain Dew
The same year that Diet Pepsi was established, the regional brand known as Mountain Dew was acquired by Pepsi Co. Almost right after its acquisition, Mountain Dew became a huge hit, especially after its first promotion in 1966 with the "Ya-hoo, Mountain Dew" campaign. -
Pepsi- The Minimalists
During the 1970s, to compensate with the radically changing times in US society, where society accepted many technological changes and modernity, Pepsi designed a neat, clear, and minimalist logo. White was chosen as the backdrop for a symbol of modernity, while blue and red were the two dominating colors in the logo, as well as using blue typeface for the first time. -
Pepsi Italicized
In 1991, Pepsi made a large logo change for no apparent reason, except to keep up with changing market trends. The most noticeable change was in italicizing its logo to keep up with and pay homage to the popular, original script text. As well, the logo minimized the bottle cap shape that had been so prevalent, placing it at the bottom right corner and adding in white space once again as they did in some of their original logos. -
Pepsi's 100th Anniversary
In 1998, Pepsi celebrated its 100th Anniversary. For the occasion, Pepsi made significant logo changes, most prominently using blue as the background color. White, which used to be part of the background, was shifted into the text to give a refreshing look but pay tribute to their old logos. Finally, their well known bottle cap design continued to be instituted to pay homage to continuing ways for the Pepsi brand. -
Pepsi EDGE
Pepsi introduced a new brand to the company, known as Pepsi EDGE. This drink included the same test, but half the sugar, carbs, and calories, or so it claimed. After failing to find a niche in the soft drink market, especially with the already established Diet Pepsi and regular Pepsi, Pepsi EDGE failed within a year. This was one of the first times a prominent and well-researched Pepsi brand failed, with the likes of Cherry Pepsi, Vanilla Pepsi, and Pepsi Blue all being relatively successful. -
Pepsi Goes 3D
In 2005, Pepsi had failed to update their logo for nearly a decade and was in a much needed branding and logo update. Therefore, to keep up with the high technological advancements and modernity of the 21st Century, Pepsi changed their logo to become more 3D with 3D text and 3D ice crystals in their logo. Besides that, though, the logo primarily stayed the same as their 100th Anniversary logo. -
Pepsi Globe Logo
In 2008, just a few years after updating their 100th Anniversary Logo, Pepsi rebranded and created a new logo once again. The Pepsi Globe Logo combined all previous elements of the Pepsi Logo from around the world -- it used the patriotic colors of the 1940s, the minimalist approach of the 1970s, the general design of the 1990s and 100th Anniversary Edition, and the original script like curves from the early 1900s.
