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Pepsi Timeline
Pharmacist Caleb Bradham from New Bern, North Carolina changes the name of his carbonated soft drink from Brad's Drink to Pepsi-Cola. The name comes from the two main ingredients pepsin and kola nuts. -
Pepsi Timeline
The name Pepsi-Cola is first used -
Pepsi Timeline
Pepsi-Cola trademark is registered in Canada. -
Pepsi Timeline
arney Oldfield, automobile racing pioneer, becomes the first celebrity endorser. He appears in newspaper ads with the slogan: "A bully drink...refreshing, invigorating, a fine bracer before a race."
The theme "Delicious and Healthy" will appear on and off for the next two decades. -
Pepsi Timeline
Ninety-four new U.S. franchises are granted.
Pepsi grants 94 new U.S. franchises and year-end profits reach $2,100,000. -
Pepsi Timeline
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Pepsi Timeline
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Pepsi Timeline
Because Americans are becoming more weight conscious, "The Light Refreshment" campaign begins -
Pepsi Timeline
Pepsi receives its new logo, the sixth in Pepsi history. The 'serrated' bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign. -
Pepsi Timeline
Expansion outside the soft drink industry begins. Frito-Lay of Dallas, Texas, and Pepsi-Cola merge, forming PepsiCo, Inc. Military 12-ounce cans are such a success that full-scale commercial distribution begins. Mountain Dew launches its first campaign, "Yahoo Mountain Dew...It'll tickle your innards." -
Pepsi Timeline
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Pepsi Timeline
Pepsi returns to Times Square, New York after a twenty-seven year absence. An impressive 850-square-foot electronic display billboard is introduced that informs everybody that Pepsi is "America's Choice."
Pepsi-Cola President Roger Enrico is named President/CEO of PepsiCo Worldwide Beverages. Pepsi-Cola World Headquarters moves from Purchase to Somers, New York. After a 27 year absence, Pepsi returns to Broadway with the lighting of a spectacular new neon sign in Times Square. -
Pepsi Timeline
Craig E. Weatherup is named CEO of Pepsi-Cola North America, as Canada becomes part of the company's North American operations. -
Pepsi Timeline
Lucasfilm and Pepsi shake hands on a long-term partnership for the Star Wars Trilogy films.
In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. "Project Blue" was launched in several international markets outside the United States in April. The launch included extravagant publicity stunts, such as a Concorde aeroplane painted in blue colors (which was owned by Air France) and a banner on the Mir space station. -
Pepsi Timeline
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Pepsi Timeline
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Pepsi Timeline
In July 2009, Pepsi started marketing itself as Pecsi in Argentina in response to its name being mispronounced by 25% of the population and as a way to connect more with all of the population.
