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Pepsi-Cola Created
Caleb Bradham created Peps-Cola for his drugstore customers in North Carolina. He made this drink to give energy to all his customers. -
Bradham Purchases the Bishop Factory
He purchased the factory for $5,000 in North Carolina. He moved all the bottling and syrup operations into this facility and sales started to increase. -
New Logo
Pepsi-Cola has a new logo, the first logo since 1898. -
New Slogan
Pepsi-Cola comes out with a new logo and adding a slogan. The slogan added is, "The Original Pure Food Drink" -
New Franchises
Pepsi-Cola is starting to expand their company. As of 1907, the company had forty franchises. -
First Celebrity Endorser
Barney Oldfield becomes the first celebrity endorser for Pepsi-Cola. He started to appear in newspaper advertisements. His slogan was, "A bully drink... refreshing, invigorating, a fine bracer before a race" -
New Slogan
"Drink Pepsi-Cola. It will satisfy you." -
Bankrupt
Peps-Cola goes bankrupt in 1923. Craven Holding Corporation buys all assets for $30,000. -
Company Bought
Loft inc, a candy company, buys Pepsi-Cola in 1931. -
Moving Operations
Moves all the operations for Pepsi-Cola to New York. -
Mountain Dew Created
Created in Tennessee and is quickly a regional favorite. Pepsi-Cola acquired the brand in 1964. -
Pepsi: New Generation
Pepsi begins a new theme of "New Generation" In 1969, Pepsi launched the slogan, "You've got a lot to live. Pepsi's got a lot to give." In 1984, Michael Jackson and Lionel Richie stars in new generation advertisements. -
Diet Pepsi Created
No Calorie Diet Pepsi is now a new Pepsi-Cola product. First cola to offer this. -
Joins Starbucks
Pepsi enters into a joint venture with Starbucks to market a ready to drink coffee. -
New Sponsor
Pepsi becomes the new sponsor for National Football League' Soft Drink. -
New Look and Tagline
Cindy Crawford creates a new look for Diet Pepsi. Later in 2002, a new brand, Pepsi Blue is introduced with the tagline, "It's a Blue Thing." -
Pepsi EDGE
New Pepsi brand, same product but with half the sugars, carbs, and calories from the normal drink. -
Acquiring New Brands
In 2006 and 2007, Pepsi acquired IZZE sparkling juice and the Naked juice line.
